The Plant-based EU Policy (PEP) Fund
Raising and deploying $4 million from climate, food systems, and animal donors to accelerate a plant-based transition in Europe.
The Plant-Based EU Policy Fund (PEP Fund) is raising and deploying $4 million from climate, food systems, and animal donors to accelerate a plant-based transition in Europe.
A plant-based food system transformation can meet the demand for healthy, climate-friendly foods while decreasing GHG emissions and reliance on farmed animals.
The Strategy
The PEP Fund leverages Denmark’s leadership in plant-based policy and funding, as well as its 2025 H2 leadership on the EU Council, to pass national and EU-level plant-based action plans and funds up to €2 billion. Throughout 2025—2027, an expert advisory committee will recommend strategic fund distribution to coordinated NGOs across the EU.
These NGOs will advance stakeholder alignment and negotiations for national and EU-level plant-based action plans and funds, replicating the success of Denmark’s Action Plan for Plant-Based Foods and Plant-Based Food Grant while localizing the plans and funds towards each country’s context.
The impact: July 2025 Update
Six months into implementation, donors’ investment is starting to yield results. PEP Fund grantees are achieving progress in advancing plant-based policy across Europe, from securing the first-ever EU Commissioner endorsement to building meaningful and large coalitions with agricultural stakeholders who were previously neutral or opposed to plant-based initiatives.
Key Achievements & Metrics
Policy breakthroughs, including the Danish EU Presidency and the European Parliament Environment Committee, incorporated EU plant-based action plans into their policies.
Conducted 160+ meetings with national legislators and EU representatives, and another 150+ meetings with other key stakeholders.
Built national and EU-wide coalitions, including Portugal's coalition reaching 34 diverse partners, and a 20 NGO Brussels task-force.
Distributed $2,279,886 to grantees, covering 2025 and 2026 activities. Our remaining funding gap to realize all 2026 grants is $96,803.
To read the full July 2025 update, click here.
The Fund
Farmed Animal Funders continues to seek aligned donors enthusiastic about strategic plant-based food system transformation policy in Europe. We have room for additional funding to realize all 2026 grants. For more information or to pledge funding ranging from $25k to $1M+, please reach out to Zoë Sigle, Director of Programs at Farmed Animal Funders, at pep-fund@farmedanimalfunders.org.
